Website design has changed over the years and every year sites become more informative, user friendly and boast more features. The best websites now integrate with social media such as Facebook, Twitter and Google+ (amongst others) and allow the website owner (you) to interact in ways that have never before been possible. The great news for website designers is that the major search engines such as Google are now focusing on making websites with a great user experience rank higher. That means that your website should be geared up for the best customer experience, illustrate perfectly what you business is about and above all convert the user to a customer. Great news, this is what we specialise in!
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Gone are the days when websites were built and the user crossed their fingers hoping a search engine would pick them up! During the early 2000’s a new phase emerged where search engines wanted inbound links, as many as possible of them and many SEO companies simple went crazy with link building. Websites were unreadable as they were loaded with keywords (words that users type in to Google to find a site), the user experience was terrible and conversions frequently poor. Now Google have largely sorted this out by introducing new algorithms which some say make SEO redundant. This however is untrue. Google don’t want to see lots of low quality links, nor do they want to see web pages so loaded with keywords that the user loses interest, instead, they want to see high quality websites, with great copy, and above all are ‘relevant’.
Our SEO services focuses on four key areas:
- Making your website relevant to search engines via the content
- Ensuring that links to your site are from high quality sources (low quality links can harm your ranking)
- Ensuring that when a customer does find your listing, you convert your listing to a click
- Ensuring that when your customer enters your website, they want to stay there
Our search engine optimisation services are split in to two. The first is for companies who operate nationwide. The second is for companies who operate locally. Many people are surprised to find that SEO for local companies is even more detailed than nationwide companies. Why you may ask? Well, because Google are very kind to local companies and offer them additional services which require additional optimisation. The results for local companies are often exceptional!